So now there is Google Analytics and Yahoo Analytics. What are the differences and which one is best for you? First we will talk about what analytics is, the technology behind it, and how you benefit from it.
Web analytics measures website visitor’s behaviors when arriving to your website. This information measures the performance of your site so that you can use it to improve upon key factors to increase responses and determine future marketing campaigns.
Page tagging can report on interaction such as clicks, how someone uses Flash movies and MouseOver.
The Internal Site Search: This show how many visitors search your site, what they looked for, and where they end up.
Benchmarking: This shows your site usage metrics and whether they underperformed or outperformed those of your industry vertical.
Trend and Date Slider : You need to compare the time periods and select date ranges to not lose sight of your long term trends. This tool is for just that.
Ecommerce Tracking : Trace transactions to campaigns and keywords. You can also identify your revenue sources.
Funnel Visualization : Find out which pages result in lost conversions.
Site Overlay : With this tool you can see traffic and conversion information for each and every link.
Email reports : You can schedule personalized report emails that contain the information that you want to share.
GeoTargeting : Find out where your visitors come from and find where your most productive geographic markets are.
AdWords Integration : You can also buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
Executive Dashboards : With these you can View key performance metrics within customizable executive dashboards and set goals. Then you can track your progress and meet specific needs.
Custom Reports : tailor your reports with the Custom Report Wizard. With these you can add categories for customs fields.
Advanced Campaign Management : Magement to track and optimize your marketing campaigns regarding CPC, CPM, CPA and your ROI. You can also organize your reports and analyze your campaign results.
Real-Time Segmentation : Analyze how different groups of visitors respond to each of your pages and the visitors themselves.
Live Cost Analysis : You can compare search engine price information for optimizing your ROI.
Merchandise Reporting : Identify the purchase of products and create reports with this feature.
Scenario Analysis : Track your visitors through every step for analysis of the visitor.
Comparative Reporting : Check your website from one month to another with reports.
Advanced Path Analysis : Identify the most popular paths that you visitors take in your website.
Marketing Workflow Management : With this tool you can do several things such as monitor site changes, and system outages. You can also create email alerts and share reports with others.
Which Is Best For You?
At this point Yahoo Analytics is only available for Yahoo! Small Business customers who host e-commerce sites with Yahoo!, as well as to advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz Marketing.
Yahoo! Web Analytics will be implemented in stages throughout the rest of 2008 and into 2009. So this is not fully functionally for everyone.
On the other hand, Google Analytics is. If you have a Yahoo! Small Business you are in luck and may be able to use Yahoo! Web Analytics. I would still recommend using Google Analytics as a tool. Everyone should be using the power of Google Analytics.
Seth Godin, Innovative Web Analytics Software (ClickTale), Microsoft & Yahoo Join Forces
www.MarketingProfessor.com Weekly Wrapup Seth Godin Speaks Frankly on Social Networking and Business http Review of ClickTale Web Visitor Video and Analytics Service www.marketingprofessor.com Microsoft and Yahoo What It Means for Online Marketers ww…